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  • Writer's pictureMichael Sena

9 Business Challenges Solved With Business Intelligence Reports

Business intelligence reports are an essential tool for modern businesses. They provide unique insights and accurate data, allowing organizations to make decisions that maximize their efficiency and profitability. The data generated by these reports can be invaluable in helping businesses understand customer behaviour, manage their resources better, forecast upcoming trends, and solve complex business challenges.

In this blog post, we’ll discuss nine unusual business challenges that have been solved with business intelligence reports. We’ll look at how businesses have used data to better understand their operations and create strategies for managing various challenging situations.

These examples will show you the power of data in solving real-world business problems, from significant drops in traffic to bettering how you manage your inventory. With the right understanding and use of analytics, you can transform your business into a well-oiled machine. Let’s look at how companies use BI to solve their challenges!

Detecting Why Traffic Significantly Dropped

One unusual challenge I solved was identifying and addressing a significant drop in website traffic and online sales. I created and analyzed multiple BI reports, such as website traffic reports, customer behavior reports, and online sales reports, to uncover the root cause.

I discovered that the website's loading speed had significantly decreased due to high-resolution images, leading to a high bounce rate and decreased customer engagement. I worked with the technical team to optimize website performance and reduce the size of images, resulting in a significant improvement in website speed and a significant increase in online sales.

The BI reports helped me quickly identify the problem and provided data-driven insights to guide my solution, leading to the successful resolution of the challenge.

Natalia Brzezinska, Marketing and Outreach Manager, PhotoAiD

Creating Employee Performance Reports

My team and I were tasked with solving an unusual business challenge: creating employee performance reports using disparate data sources, ranging from evaluations to activity metrics. What seemed like an insurmountable task quickly became manageable when we deployed business intelligence.

By designing custom AI-driven reports for each department, we took the worry and frustration away from interpreting the metrics, allowing us to focus on understanding the results and then taking action accordingly. With pinpoint accuracy, these reports enabled us to align our goals and resources more effectively.

Lorien Strydom, Executive Country Manager,

Tracking Top Converting Channels

As a marketing agency, one of our most pervasive challenges has been determining which specific marketing channels are driving conversions. To solve this problem, we decided to leverage business intelligence reports to get a better understanding of the data.

The reports provided invaluable insights—from analyzing customer purchase histories for trends and patterns to uncovering hidden opportunities for better targeting existing customers. By effectively utilizing these valuable reports, we were ultimately able to identify the most effective marketing channels that drove website traffic and improved customer conversion rates.

Managing the Client Base Variables

I faced a unique challenge several years ago when trying to identify potential areas of growth for our company. The problem was that there were so many variables involved in tracking our client base and trying to accurately target new clients.

Fortunately, I had the foresight to invest in business intelligence reports. The BI reports helped us track and understand customer behavior. It provided us insights into how they were interacting with our services and their buying patterns. With fewer variables, we were able to tailor our sales strategies to specific segments. The results were pretty impressive—the number of sales grew by over 40% within just six months!

Overall, through careful use of business intelligence tools such as BI reports and analytics dashboards, I was able to achieve remarkable success in quickly finding potential areas for growth while simultaneously keeping costs low—something that would have been impossible without this invaluable tool at my disposal!

Producing an Effective Pricing Strategy

I recently solved a business challenge using business intelligence reports. Our company was struggling to decide on an effective pricing strategy for our products. We used BI reports to analyze the market, competitor offerings, and our own customer data. This enabled us to understand the pricing landscape and develop a pricing strategy that was both competitive and profitable.

We also used the data to adjust our pricing dynamically and ensure we were getting the most out of our product offerings. In the end, our data-driven approach proved to be successful, and we now have a pricing strategy that is tailored to our customer base and competitive in the marketplace.

Arkadiusz Terpilowski, Head of Growth and Co-founder, Primetric

Enhancing Customer Retention

One of the most unusual business challenges I solved with Business Intelligence (BI) reports was to enhance customer retention. The challenge was to identify the common characteristics of customers who had higher engagement levels and use that data to develop targeted campaigns for current and prospective customers.

To address this challenge, I developed an analytics report that identified key performance indicators (KPIs) related to customer retention. These included insights on customer purchases, frequency of usage, time spent on the platform, and customer feedback. Through careful analysis, I was able to identify common characteristics within these KPIs that were associated with higher engagement levels.

Discovering the Causes of Poor Performance Management

It seemed like no matter how hard my team worked, their efforts were not reflected in the results. After extensive research and analysis, I discovered that poor performance management was largely responsible for the underperformance.

With this newfound insight, I utilized business intelligence reports to look at how teams were working together and how individual roles complement each other. With this data-driven approach, I was able to correct mismanagement and streamline operations effectively. This led to a notable improvement in our overall performance, and we managed to achieve our targets much faster!

Derek Bruce, First Aid Training Director, Skills Training Group

Solving a Retail Return Challenge

A retail company was facing an issue with its product returns. Despite having a generous return policy, they noticed a significant increase in the number of returns, which was affecting their profits.

By using business intelligence reports, we were able to dig deeper into the root cause of the problem. The reports revealed that a certain group of customers were disproportionately responsible for the increased number of returns. By analyzing the demographics, purchase history, and feedback of this group, we discovered that these customers were buying multiple sizes of the same product with the intention of returning all but one.

We used the insights from the business intelligence reports to implement a more targeted return policy for this group of customers, which reduced the number of returns without negatively affecting overall customer satisfaction. The company was able to save significant costs and improve its profits by using business intelligence reports.

Jason Moss, President and Co-founder, Moss Technologies

Improving Inventory Management

I was tasked with the unique challenge of improving inventory management at a manufacturing plant. I used business intelligence reports to gain a better understanding of the current inventory system by analyzing past trends and forecasting future demand.

The reports provided valuable insights into existing stock levels, areas of over- and under-stocking, and customer demand patterns. With this data, I was able to make more informed decisions about stock levels and optimize inventory management. The reports enabled us to reduce waste and ensure that customer demands were met.

Michael Chen, Growth Director, Notta


Business intelligence reports can provide valuable insights into all sorts of challenges, from customer retention to inventory management. Analyzing data in a meaningful way makes it possible to better understand the problem and develop practical solutions.

If you are looking for an effective way to improve your business performance, our business intelligence services can provide you with the insights and expertise necessary to make data-driven decisions.

Contact us today and unlock the power of analytics!



1. Lack of awareness
2. Budgeting constraints
3. Status quo
4. Case study
5. Equilibrium
6. The remedy
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