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  • Writer's pictureMichael Sena

7 Business Owners Share Their Crucial Dashboards in Their Businesses

Businesses need to stay ahead of the curve in today's competitive market. Managing large amounts of incoming data is critical for success. Data dashboards are a powerful yet cost-effective way of organising and analysing data, automating processes and providing valuable insights to help the business reach its goals.

Dashboards streamline workflows and make it easy to track all your metrics in one place. They provide helpful visualisations, so you can accurately assess performance in seconds. To inspire you to start getting the most out of your data, we asked seven business owners which dashboards are crucial for better decision-making in their businesses.

From a dashboard that features real-time sales data to find the perfect recipe for SEO success, here are seven brilliant dashboards ideas to consider:

Real-Time Sales Data Dashboard for Tracking

For me, a dashboard with real-time sales data was essential for tracking my progress and making sure that my business was on track. I also found it helpful to include a section for customer feedback so that I could quickly spot any negative trends.

Overall, a dashboard was a crucial tool for helping me to run my business effectively. Without it, I would have been constantly guessing about whether I was doing things right. Thanks to my dashboard, I always had a clear picture of my progress and could make adjustments as needed.

Antreas Koutis, Administrative Manager, Financer

Performance Dashboard Helps Align Our Focus

Our performance dashboard helped us stay focused on only our most important KPIs, such as customer acquisition cost.

This allowed us to pinpoint exactly where our resources were going and made sure we weren't wasting time or money on unimportant tasks. It also enabled us to quickly identify trends that could have major impacts on our business, giving us the opportunity to stay ahead of the competition.

Michael Fischer, Founder, Elite HRT

Customer Journey Dashboard to Identify Barriers

This year, the dashboard visualizing the data from the customer's purchase journey proved to be the most important.

Thanks to the clearly high number of purchase cancellations at the payment stage, we identified a barrier and could implement an appropriate plan to fix it. It turned out that the reason for the problem was the lack of payment by Google and Apple. Many users were deterred by this, despite the final stage of the process.

Natalia Brzezinska, Marketing & Outreach Manager, US Visa Photo

Pipeline Velocity Dashboard for Data on Closing Deals

Pipeline velocity has been the most critical dashboard in our business. I've always been a big proponent of using data to drive decision-making, and pipeline velocity is the best way to see how well you're doing at closing deals. It's easy to track, it's easy to understand, and it's something that you can use as a benchmark to see how your business is performing over time. Pipeline velocity is an incredibly powerful metric to drive performance, and I've seen it make a vast difference in the way my team works. We've been able to close more deals faster by streamlining our sales process and focusing on making sure we're hitting our numbers each month.

Business Intelligence Dashboard for Overviews

Business intelligence dashboards provide an invaluable overview of how your business is performing. By tracking key metrics and presenting them in an easy-to-understand format, dashboards help you make informed decisions about where to focus your efforts.

I have found that the Business Intelligence Dashboard from Klipfolio is particularly useful for small businesses. It allows you to track all of your critical data in one place and makes it easy to spot trends and identify areas for improvement. Plus, the team at Klipfolio is always on hand to help you get the most out of their product.

I would highly recommend their Business Intelligence Dashboard to any small business owner who wants to take their business to the next level.

Ludovic Chung-Sao, Lead Engineer & Founder, Zen Soundproof

Marketing Dashboard for Customer Insights

By far, our company's success would not have been possible without the customer insights assimilated through the optics of our marketing dashboard.

By allowing us to better understand customer behavior, preferences, and buying patterns, we've been able to tailor our marketing activities more precisely than ever before. In short, this dashboard was invaluable in helping us to identify areas of improvement and increase the efficacy of our operations.

This dashboard became a key differentiator for our business that has allowed us to stay ahead of the pack.

Search Console and Analytics Dashboard for SEO Success

My business is doing great thanks to the insights I get from my Google Analytics dashboard. It's fascinating to see how people are finding my website, what search engine terms they're using, and how they're interacting with my content. Plus, it's very helpful to see which pages are getting the most attention (and which ones need some improvement). Thanks, Google Analytics! On a similar note, the Google Search Console is a crucial piece of software for any business with an online presence. It allows you to see how your website is performing in Google searches and provides tons of helpful data on things like impressions, clicks, average position, and much more.

Additionally, it's one of the best ways to diagnose and fix any potential issues with your website's visibility in Google searches. If you're not using Search Console, you're missing out on some valuable insights into how your site is performing.



1. Lack of awareness
2. Budgeting constraints
3. Status quo
4. Case study
5. Equilibrium
6. The remedy
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