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Excel & VBA Expert Solutions for Marketing

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Modern marketing uses data to back up decision making. Spreadsheets are very versatile pieces of software to originate, process and store marketing metrics. Many marketing professionals also use it for dashboarding, analysing survey results, social media monitoring, storing graphics and even analysing statistical validity of A/B tests and correlations. 

Because of the volume of tasks, data and information, automation in marketing is crucial. It also stretches way beyond the analytics, covering social media posting, sending marketing emails and managing chatbots. Excel is not always sufficient but can be a great starting point or tool to enhance the functionalities of dedicated software.

How Marketing teams benefit  from Excel Consulting?

Our spreadsheet programmers will facilitate the work of your marketing teams by:

  • Eliminating repetitive work with the use of Excel VBA macros

  • Visualising actionable metrics with neat dashboards and dynamic reports

  • Improving cooperation with other departments through smart collaborative templates

  • Aiding survey processing with integrated spreadsheet workflows

  • Making content planning easy with dynamic scheduling resources and calendars

  • Simplifying keyword selection process with analytical algorithms and solver optimisation 

What tools spreadsheet programmers provide for marketing?

Check our list of sample templates, visualisation systems, planners, calendars and data processing workbooks.

  • Excel templates
    Templates keep it neat. Many businesses use them intuitively, using the previous month's report or recently used files to create another instance. We help you advance with thoughtful, automated and documented templates so you can save time and scale up your repeatable work.
  • Spreadsheet models & optimisation
    Rendering, simulating and investigating scenarios is crucial in business. We enable that with bespoke models that deploy statistics, econometrics, microeconomics and business insights. We delivered a wealth of Excel models for teams in various industries. Most common modelling challenges regard budgeting & forecasting systems for finance. Also, banks, investment firms, consultancies & logistics businesses use models heavily to valuate their investments models (property, stock, derivatives) and optimise resources.
  • Reporting with Excel & VBA
    Most businesses base their decisions on reports yet the methodology of their generation is often outdated. Let's develop & automate your reporting. We will find the optimal scope, design, create and implement reporting packages. In turn, your managers, clients & other stakeholders will be able to leverage meaningful insights to make accurate and timely decisions. We can help you with financial reporting, spending, business insights, KPI tracking and more. You may monitor sales or recruitment performance metrics, cost & spending or manage workloads and time tracking data. All of that inside bespoke spreadsheets or Power BI. You can enjoy repetitive reporting processes being automated with Visual Basic (including production, export and sending by email). You can create structured reports with a few button clicks.
  • Dashboards & visualisation
    We design and create clear graphical representations of your most complex business scenarios with Excel, Power BI, Google Data Studio & PowerPoint. Together with you, our Excel Specialists will choose the most meaningful graphs and charts so you can have all the data insights at your fingertips. You will quickly spot actionable areas and draw accurate conclusions or test different scenarios.
  • Tracker Spreadsheets
    Excel is a popular tool for capturing data and information. If you are tracking your projects, and performance, it’s crucial to ensure data quality and comparison potential early on to not waste time later. We develop bullet-proof trackers and advise on data structuring and processing.
  • Excel Generators with VBA
    Spreadsheets are useful to create custom documents and presentations, especially when containing insights. Invoices, consulting presentations and investment summaries can all be produced at scale with a macro-driven Excel template. Just choose the data source, and parameters and click a button to generate 1, 2 or 200 reports in seconds.
  • Calculators in Workbooks
    Excel is often used as a multifunctional calculator. Sales agents can quickly produce complex quotes using it. Finance, investment and insurance professionals can deploy it to calculate returns, premiums or payback periods to just name a few use cases.
  • Excel-based databases
    Spreadsheets still beat many custom databases used in logistics, e-commerce or by sales and marketing executives. Having all your products or stock components you can easily update and modify them. We can help you customise files to integrate databases with accounting, finance or invoicing systems.
  • Spreadsheet file systems
    A cascade of files can be hard to manage, especially if the links between them are not controlled. We can simplify and repair them without sacrificing any useful functionalities.

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